Our story
Our story
Run through the forest, gallop through the fields. Set your imagination free and play!
Studio ROOF brings imagination to life with vibrant creations you can build yourself, from decorative wall art and sculptural figures to eco-friendly floral designs. Each piece begins as a fun, hands-on project and becomes a timeless object of beauty for every home and every generation. A joyful gift to share or to keep for yourself.
In 2005, Romy and Ilya founded Studio ROOF together with their three young children, inspired by the belief that creativity, play and sustainability go hand in hand. Twenty years later, Studio ROOF has grown into an internationally recognised design brand, powered by a close-knit team of ten people, with the children – now young adults – still actively involved. Since 2023, we also have our own store in the heart of Amsterdam, where the full collection comes together.
All our designs are made from recycled cardboard and printed with vegetable inks. Celebrating the beauty of nature and art, we show how sustainability and design can strengthen each other.
To celebrate our 20th anniversary in September 2025, we dressed up with our entire team in elements of our own creations and published a book. We realise more than anyone how special it is that over the past 20 years we have built a brand that brings together everything that drives us – where art, nature and imagination have remained deeply intertwined and true to our core. And where we create affordable artworks that are cherished by so many different people.
Today, Studio ROOF can be found in lifestyle stores, museum shops and bookstores in Canada and around the world. At its heart, it remains what it has always been: an invitation to play, to imagine, and to enjoy the magic of colourful, sustainable design. And we’ve only just begun!
The poetry of imagination
